Grab your Audience Online
Being in the industry for a good many years now, I have realized one thing which I wish to share with budding entrepreneurs and SMEs in India. In the present business scenario, if you do not take advantage of the Internet, then you are nowhere. Rather you would be missing a huge opportunity to promote your products and services. While running my own business, I understood that using online local Internet marketing strategies can change your business landscape.
The first essential step to get online is to have your own business website. This is just the beginning, but your website is the online face of your company, representing your brand and all that it stands for. Unfortunately, there are so many MSMEs and SMEs in India do not have a website. Even if they do, I’ve noticed that most of them do not pay attention to optimizing their websites. It is important to see that your website is always live and performing.
Moreover, being in the creative digital space, let me tell you that the appearance and the content of your website are other two key aspects that can help your business to move to the next level. Your visitors should find your site attractive and should be able to clearly understand how they can be benefited by your products and services. The design and content can speak volumes about your website. Always have sufficient information on your website, with a comprehensive FAQ section that can help your prospective customers.
Websites should drive buckets of traffic – after all that is the purpose. Effective online marketing or search engine optimization (SEO) can enhance your website ranking and make your presence felt strongly in the web world. Besides, as an SME targeting the local market, you should not ignore marketing techniques such as phone calls, in-store visits, e-mails, and getting yourself listed in the yellow pages or search directories.
Remember, the number of customers using search engines, such as Google, to find local businesses, just like yours is skyrocketing. So, keep optimizing your site for search engine marketing. For that first of all, get your websites redesigned with SEO-friendly features. Secondly, you should promote your website both online and offline. Promote your website in as many places as possible through link building, online local directories, social media sites, submission of articles, blogs, videos, images, reports, press releases, and so on.
My suggestion for every start up and SME would be to manage your reputation online. If you do nothing else, you should be monitoring what people online are saying about you, your business, your competitors, your suppliers, and even your customers.
Use the Internet as the primary source for researching businesses. If you understand that and implement these steps, you will be in a greater position to attract your audience. If not, your competitors will.