The Hyper Growth Phase of Blogging
Enterprise blogging is sweeping the business community in recent times. In fact, reports suggest that lately there has been a sharp rise in blogs written by company owners, key personnel and blog evangelists, for both internal and external communications. It has become clear that the next wave of social media will be driven
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Think Beyond Conventional Marketing
Lack of marketing support is one of the key challenges faced by Indian SMEs. Most entrepreneurs in the SME segment cite resource constraint as the underlying cause. But think of it and you will realize that more
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We Do Not Have Much to Cheer, Mr. FM!
The Union Budget 2012-13 has been a big disappointment for most industries and the IT industry is no exception to this rule. What surprised many was that in the Budget speech, there was no mention of the words ‘software’
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Needed An Entrepreneurial Ecosystem
Even though India is home to some of the best known outsourcing service companies, offering jobs to hundreds, it has been criticized time and again for the lack of its entrepreneurial ecosystem. Entrepreneurship
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Capitalize On the Right Opportunities
Well-known business magnate, Sir Richard Branson once said, “Business opportunities are like buses, there’s always another one coming.” And this is exactly what my advice would be to the Indian SMEs and
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Telcos Taking the SME Route
Telcos in India have been facing several challenges of late. This could be surprising for many, because in a country that ranks among the fastest growing mobile and broadband markets in the world, this is not really
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E-governance: The Next Big Ticket for IT SMEs
In the past few years, a number of e-Governance initiatives have been undertaken by the Central and state governments in India. On its journey to improve the quality of citizen services and other emerging businesses,
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It’s Tablet Time for SMEs
If the last few years were marked by the rise of mobile phones in India, the next five years will certainly be the era of tablet devices. Year 2011 clearly proved the fact with a series of launches by different
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A Walk in the Clouds
Assuming the world does not end in 2012, we can say that Cloud Computing as a technology will continue to mature and grow in India. After a series of speculations over the past few years, 2011 finally saw a number
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Enabling the Next Wave of IT Growth
When we talk about the dramatic growth in the Indian SME segment, the role of Nasscom cannot be disregarded. Over the years, the industry association emerged as a powerful platform for small and mid-sized companies,
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