Go Green: Your Workplace Mantra!
The growing awareness about environment pollution has more and more people rooting for green revolution these days. This ‘go green’ is spreading across the world like a wildfire and can be observed everywhere, from home to the workplace. The typical office provides you a lot of scope for going green. From adjusting
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Power your Website with PHP
For startup and small business owners an online presence is mandatory. So a word of advice is not to leave a single leaf unturned to enhance your online presence. For Indian SMEs seeking a middle path between the
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Enterprise Mobility Revisited
Enterprise mobility is the latest corporate buzzword, thanks to the new technologies that are emerging in the market. Mobile devices are increasingly becoming more sophisticated offering businesses the options of
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Nurturing the Spirit of Entrepreneurship
It is always challenging to set up your own venture. It comes only after much perseverance, determination and commitment and yes, some level of sacrifice. As the head of a startup, I can tell you that choosing between
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Grab your Audience Online
Being in the industry for a good many years now, I have realized one thing which I wish to share with budding entrepreneurs and SMEs in India. In the present business scenario, if you do not take advantage of the
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E-mail Axioms for Better Business
We all know by now that emails form an integral part of business communication. But how many business executives and managers in India know the art of writing effective emails that can take their businesses to newer
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Get Your Business Plan Right
Congratulations! You are planning to start your own venture. It is now time to translate your vision into your goal. So, have you planned your next step? Before you scout for funds and source the right infrastructure,
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Social Media Protocol D’entente
Let’s face it, finally. With the dawn of 2012, even though we expected social media to reach a new high, it is turning out to be a nightmare for most SMEs. At least that’s the feedback I’ve been getting from
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PC Revolution 2012: Are You Ready?
Year 2012 will be an exciting one in the world of computing. You can swear on this that the next one year will see some dramatic changes in the PC market. If you are wondering why, I have some well rounded reasons
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Thinking beyond the Obvious
In the current business scenario, Indian SMEs need to think beyond the conventional marketing strategy. Being an entrepreneur myself, I would say that the unconventional or alternative marketing approaches such
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